Today, many technology innovations provide great functionality at lower price, giving more values to customers and stimulate mobile consumer market. The trend had shifted the consumers closer to business where on-line transaction can be done through simple clicks at palm.
Product designers have played a great role in improving interfaces for better information presentation over mobile devices. Many technology corporations have been engineering on artificial intelligence to humanize handheld devices into a better personal assistant. In the most familiar face, Siri technology in iPhone 4S is the most advance implementation of voice recognition technology that can help the owner to get things done by asking.
Geographical location technology must also be accredited for the success of Mobile Commerce. In order to deliver location service, mobile device tracks individual physical location as he or she moves about. Without many consumers knowing, some data-mining company use the Global Position System (GPS) to track their movement for market research. As such, this help researchers to study the consumers’ habits and behavior to exploit further possible technologies to complement lifestyle.
With much convenience provided through GSM (Global System for Mobile Communication), the most common cellular standard, extended by the GPRS (General Packet Radio System), banks and payment gateways have adopted token authentication as the best practice for safe mobile transaction. Soon to be true, more consumers will have a better reason to switch to cashless payment after the announcement of NXP Semiconductors N.V. secure contact-less Near Field Communication (NFC) technology solution.
On top of the cutting-edge technology, mobile web platform is available today to help company engages in the development and management of mobile site without much complexity. It is an on-line system that provides convenience to member of staff to manage the entire mobile web site without the need for any technical knowledge. For many business owners, this is thought to be highly sustainable and cost-effective than the traditional method of engaging highly paid professional to work on project based web development. A mobile site builder helps organisation to suit their mobile site exactly to the company image without compromising its security.
Strong infrastructure combines with innovative technological ideas give additional earning opportunities to vendors with reliable products. Besides setting up a physical store, a virtual business is equally important to attract technology savvy consumers who tend to leverage on the social network to search for better deals in the vast internet space.
Are you ready for Mobile Commerce?